Samsung leapfrogged Apple in the quarterly supply of smartphone units in September, according to reports.

Samsung’s various Android OS powered Galaxy phones have surpassed Apple’s iPhone shipment orders in the third quarter of the fiscal year 2011. However, the statistics on the actual sales have not been revealed by Strategy Analytics Samsung.

According to the statistical report published by the company, it has shipped approximately 28 million units to the retailers around the world making it the biggest supplier in the third quarter with a market share of 24 percent. The iPhone is behind Samsung
with 15 percent closely followed by Nokia with 14 percent.

However, the decline in iPhone’s sales graph is mainly linked to the delayed release of the iPhone 4S. Majority of the customers did want to waste money on soon-to-become older version, iPhone 4. Apple announced the iPhone 4S on October 8 and it was displayed
on shelves on the 18th.

With the release of new version, the sales of Apple signature phone are expected to soar up in the last quarter and the company will definitely take out much of Samsung’s market share with it, not only in shipped units but also in sales.

Samsung has an array of Android phones like Galaxy SII and Galaxy Note but the iPhone has single-handedly beaten them to the punch in terms of sales and when it comes to customer satisfaction, Apple is known for the ease-of-use and perfection.

However, the Android popularity has given a hard time to Apple of late. Though it is far-fetched that Google’s operating system will lead the market any time soon, its applications are gaining fame in the consumer market for cheap price tags; mostly free.

That being said, iOS’ latest feature, the talking assistant named Siri is the widely talked about application that has lured many customers to the Apple stores or convinced them to upgrade to the iOS 5, the new version of Apple’s mobile operating system.

Although it is expected that Samsung’s lead in the market share is short-lived until the last-quarter statistics arrive, the battle for the best smartphone is undeniably becoming furious and unpredictable.

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