‘Immortals’ thrashes ‘Puss in boots’ and ‘Jack and Jill’ by making a $32-million on debut at Box Office

After two weekends atop the box office, Puss in Boots was thwarted by a pair of newcomers, Immortals and Jack and Jill, both of which opened to solid numbers. J. Edgar wasn’t quite as fortunate, but overall, the box office exhibited life like it hasn’t for
the past few months.

The top ten ticked up 18 percent over the same weekend last year — a good sign headed into Thanksgiving. Check out all the details below:

Relativity’s Immortals became the new box office titan, fending off competition and scoring a strong $32 million opening. While that number pales in comparison to the openings of 300 ($70.8 million) and Clash of the Titans ($61.2 mil), it puts Immortals
ahead of other swords-and-sandals debuts like Prince of Persia ($30.1 mil) and Alexander (13.7 mil).

The Tarsem Singh-directed visual feast, which stars Henry Cavill and Freida Pinto, also revives the ancient epic genre’s viability in 2011 after flop openings from The Eagle ($8.7 mil) and Conan the Barbarian ($10 mil).

For Relativity, a $32 million debut (66 percent of which came from 3-D screens) is a major win. The studio spent a surprisingly small $75 million on the film, and a rep told me on Friday that they were hoping for a $25-26 million start. Now, Relativity is
hoping that broad appeal will continue to drive attendance.

The studio’s exit polling reveals that Immortals‘ audience was 60/40 percent male/female and ethically diverse as well — 35 percent Hispanic, 30 percent Caucasian, 13 percent Asian, and 12 percent African-American.

According to Kyle Davies, Relativity’s President of Worldwide Theatrical Distribution:

“A lot of people are enjoying the picture, and when you look down the road going into the holidays, there’s just nothing for the action fans, so I think that’s good for us.”

 

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