Bhoja Air re-launches operations in Pakistan

Bhoja Air re-launches operations in Pakistan

Karachi (Thursday, March 8, 2012): Bhoja Air has re-launched its operations in Pakistan after a span of nearly 11 years. Apart from Bhoja, two more airlines (Pearl and Indus Air) are in line to enter the Pakistani market. The addition
of multiple brands will be a boon for the air travellers who will not only get competitive fares but also have more choice on domestic and international routes. Indus Air has already started marketing its services in the country.

M Omar Jalil, Director Management Information Systems of Bhoja Air, has said that the company will not indulge into a fight with other companies over passengers  rather the company’s primary goal is to attract the growing number
of travellers.

The director said, “Our target is to increase the number of air travellers through better services. We would not like to lure passengers of our competitors for a few hundred rupees.”

Jalil continued, “The entry of new private players will definitely benefit customers. It will not only spark a healthy competition but also improve the quality of airline services.”

With the growing middle class in the country, the management of Bhoja Air is confident that it will carve out its share in the market.

Private airlines are also eying international routes, especially where Pakistanis travel frequently like the United Arab Emirates (UAE) and Saudi Arabia. Millions of Pakistanis travel annually to the UAE and Saudi Arabia for Hajj,
Umrah, jobs, tourism, etc.

Jalil believes that Pakistan has a lot of potential for growth. He said, “There is a lot of room for upcoming private airlines in Pakistan. The market is big and it is growing too. There is a direct link between economic growth
and development of the aviation industry in any given country.”

Aviation industry officials are hopeful that the growing competition will not only generate employment but also take private airlines to long international routes.

Short URL: https://www.newspakistan.pk/?p=15143

Posted by Wajahat Javed on Mar 9 2012. Filed under Business, Pakistan. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry