Google may save Chromebook in Motorola Mobility acquisition

Google has been taking Chromebook along with it for a year or so but the device has failed to receive considerable attention even though Google re-tweaked the Chrome OS recently.

The Chromebook adventure is about near its end, according to some experts. However, about-to-accomplish Motorola Mobility acquisition by Google may offer a solution to beleaguering enterprise.

Motorola release Atrix, Android-based smartphone last year with a docking function that could turn Motorola-built Lapdock into an Android-based laptop. AT&T for one marketed it as an astonishing achievement by Motorola. However, the Lapdock failed to get the warm reception in the market as well.

As a result Motorola altered both the Lapdock and its marketing and pricing strategies. TechRepublic’s Jason Hiner explains the new strategy by Motorola as:

“While the original Lapdock was thin, slick, and brushed metallic, the Lapdock 500 Pro had a more utilitarian look in the mode of a MacBook Pro or a business-class HP laptop. Most importantly, Motorola finally got the price right. The original Lapdock was $499. Motorola sells the Lapdock 500 for $349, but the price at Amazon and other retailers is $249. Verizon regularly sells it for $149 when a customer buys it with a Motorola smartphone.”

Google’s Chrome project developed into a three-fold enterprise in the last couple of years. Starting as a web browser, the software morphed into a netbook-based operating system, which was a flop because it still gave the look of a web browser pretending to be an operating system. However, Google changed its outlook to a more OS-like guise. Then came Chromebook in 2011, which was an utter failure.

However, this does not mean it’s over. The Motorola Mobility acquisition actually offers a window of opportunity to Google. With a Motorola Atrix-like device, Google could release a new Lapdock adorning the Google Chrome OS. The Android OS is its sister operating system and the amalgamation would be buttery smooth.

Some tout that the Lapdock/Chrome OS/Android combination will be elusive but corporations will be interested in marketing it as all pieces fall into place.

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Posted by Usman Khalid on Apr 24 2012. Filed under Pakistan. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.