SEGA close Benelux office

SEGA close Benelux office

SEGA has announced that the closing doors of SEGA Benelux. In addition, the game publisher pulls the plug from four other offices; besides the office in the Netherlands leaves SEGA also from France, Germany, Spain and Australia. Coo Jurgen compared Entertainment
Business Post reports that the Benelux office remains open until early September. "Over that time we know who our distribution partner will be. Retailers need not worry. As they are used to SEGA we take our responsibility and we ensure a good transfer. "

Late last week it was announced that PR manager Roel Peeters SEGA Benelux leaves. Marketing manager Johan de Windt works later this week for the last time at the company. Country Manager Bernd Thien continues until September worked at SEGA Benelux. Finance
manager Robbert Lord Country remains a month longer to any pending cases to handle.

The closure of the five offices, according Post does not mean the end of the company. According to him it is a change in strategy. "The focus will be on digital and to a lesser extent boxed product. SEGA has looked at what our IP’s are important (Sonic,
Aliens, Total War and Football Manager). On these pillars we go, just in a different way. SEGA wants such annualized between four and five physical games and release between 50 and 75 digital titles. In addition, we provide such a wide possible exploitation.
"

More on the new strategy of SEGA in the new issue of Entertainment Business this week appears.

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Posted by Fahad Zafar on Jul 1 2012. Filed under Entertainment. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry