Hardware partners respond to Microsoft’s new Surface tablets – Part 1

Wednesday, August 8th, 2012 2:23:10 by

In the recent events most OEMs, including Acer, have criticised the new product and the possible negative market it may create

Microsoft’s new tablets have spurred a new kind of criticism toward their upcoming launches in Fall 2012. However, everyone knew what was coming to Microsoft when they launched the new devices in June.

Microsoft knew it was going to ruffle the feathers of some of its manufacturing partners when it unveiled plans to produce its own tablet computer, but now the feathers are starting to fly.

While the Surface is Microsoft’s attempt to compete with the iPad and the slew of Android tablets on the market, the tablet will also be competing with similar devices from Microsoft’s own partners, which were not informed about the Surface until just before its announcement in June.

That new competition led Acer CEO JT Wang to tell the Financial Times that Microsoft’s plans to launch its own tablet in October would be a “negative for the worldwide ecosystem” in computing and beg the software giant to rethink the move.

“We have said think it over. Think twice,” Wang is quoted as saying. “It will create a huge negative impact for the ecosystem and other brands may take a negative reaction. It is not something you are good at so please think twice.”

Wang went on to suggest that if Microsoft moves ahead with its tablet plans, the Taiwan-based Acer might replace the software giant as a partner.

“If Microsoft is going to do hardware business, what should we do? Should we still rely on Microsoft, or should we find other alternatives?” he is quoted as saying.

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