Microsoft has taken a big and bold step at manufacturing its own tablets and plunging into the OEM business for the first time in over three decade company history. There is no doubt that the pre-announcement of the Surface tablets, both Pro and RT, was mind-boggling.
The Pro is certainly capable of capturing the ultrabook market with sheer power and there will be no stopping it. The anticipation of the success can easily be measured from the fact that the likes of Acer, Asus, HP and Dell have started to react to the new tablet.
The first to register a protest was Acer. In a public plea, the company beseeched Microsoft to stop the production of the said devices for a fair competition in the market. Moreover, the company also made a slight threat behind the veil of humble words that a non-conforming action might force Acer to look for Windows alternatives.
First of all, the company in question has nothing to subdue the competition that is Apple in big part. Mac OS X and now iOS has become ubiquitous in the market and the likes of Acer cannot do anything about it. On the other hand, Microsoft has devised a slate in its first attempt that is undoubtedly the stroke of a genius.
Mouth-watering specs as 10.6-inch, 903-gram device packing a 1,920×1,080 display (that’s some pretty serious pixel density), Mini DislayPort (means I can hook it up to my Apple Cinema display), Core i5 processor (let’s hope it’s a very power-frugal variety), and a 128GB solid-state drive are just one side of the picture addressed.
Then there is the skinniest keyboard in the world available with the Surface tablet. Both Touch Cover and Type Cover serve three-way purpose. They protect the screen, do not interface with the aesthetics of the tablets and serve as physical keyboards.
Unless Acer can come up with a device that can show such rigour and valour in them, it should keep the peace with what it has at hand because it is time to change market dimensions.