The year 2012 has surely been a term of changes in the technology industry. Major tech companies have changed products, looks and other aesthetics and now Microsoft is following the suit. The company has changed its corporate logo and has added Windows logo as a part of it.
It has been around 25 years since company revamped its corporate logo and this year being one of the most important in its history, it is about time that they have changed the logo.
Previously, the corporate logo only was text-based but in the new one has incorporated the Windows logo in it, in a new style. It is expected that the Windows logo might also receive the same change in graphics.
Gone is the wavy-shaped Windows logo; the new shape is Sudoku-style square comprised of four smaller squares with same colours in the same sequence. It surely gives the look of a window. The graphics are accompanied by the texted ‘Microsoft’ in Segoe font. ‘M’ is written in upper-case while ‘icrosoft’ is in lower-case. With grey hue the text gives a very elegant look.
The reason behind the reshape of the corporate logo and the addition of graphics is the company’s release of some new versions of Windows-based products and Windows operating system itself on both PC and smartphone platforms. Moreover, it is also releasing Windows 8-based Surface tablets, the first hardware product in the company’s history.
The company said in a blog:
“It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.”
All the aforementioned products are expected be released this Fall.