September and October will be the busiest schedule for both technology companies and press. Major players like Apple, Google, Motorola, Microsoft and Amazon are expected to showcase their products to the public.
Samsung, recently humbled by Apple in a legal court case over patent infringements, took the leap ahead of its rivals. The Korean company launched its flagship ‘Phablet’ at IFA Technology Show in Berlin. The new smartphone-cum-tablet boasts a 5.5-inch display and a quad-core processor with 2 GB of RAM. The S-Pen has also been improved.
Following the suit is Amazon, Nokia, Microsoft and now-Google-owned Motorola Mobility on September 5 and 6. Motorola is expected to roll the dice first in New York City on September 5, in collaboration with the cellular network Verizon Wireless.
The company is rumoured to release a new smartphone to the public that will run on Verizon’s 4G LTE network, the most expanded network in the US. The smartphone is also said to run on Google’s latest version of mobile operating system, Android 4.1 Jelly Bean. Moreover, it will have an edge-to-edge larger screen, which will be an eye-catching feature.
Joining Motorola is Nokia and Microsoft, who are expected to run a joint event on September 5 and 6, where the Finish company will show off its first Windows Phone 8 handset. However, Samsung became first company to launch a WP8 phone in Germany called Ativ S, running on a dual-core processor.
Amazon is scheduled to take centre stage on September 6 with the invites already rolled out to media and technology personnel. The largest retailer in the world is rumoured to release a new version of its flagship tablet Kindle Fire. The slate, as speculated by experts, will boast a new style of advertisement. According to sources the device will show a new advertisement every time it wakes up.
Apple is also planned to undertake an event, presumably on September 12, where it will launch the next generation of iPhone.