Apple is claiming back the music player market, or what is left of it. The September 12 Apple event was not only host to the launch of new iPhone 5 but also a revamped line of iPod devices. The company introduced the next generations of iPod Touch and iPod Nano, though iPod Shuffle was there only for a family photo.
The music-player-market, boosted by the release of original iPod in 2003, starting shedding blood when the first iPhone was launched in 2007. The following hording of the market with smartphones from a number of technology companies prowled the leftovers and iPod took a stab in the back.
However, to everyone’s surprise Apple took up the gauntlet, which was apparent with the release of extensively re-engineered line of music players. The iPod Nano comes back to its previous 5th generation shape but with a bigger 2.5-inch multi-touch screen. The iPod Touch 5th generation gets a makeover inside with a new processor and outside with a 4-inch screen akin to the iPhone 5.
“Almost everybody assumed that this (iPod) business is winding down and Apple would just milk it for a while,” Gartner analyst Van Baker said. “But all of a sudden, ‘Bam! In your face, guys. We’re completely refreshing the line and doing some amazing things with the high-end iPod Touch.'”
The new iPod Touch receives the A4 chip from iPhone 4 and new and improved graphics processor. The demos of games shown on the new Touch were simply mesmerizing; the level of details and artificial intelligence computing was breath taking.
The cameras have also been refreshed. The rear-facing camera on the Touch is now 5-megapixel with the same architecture as the iPhone 5 and 1080p HD video capabilities. The front facing snapper has also been improved.
The band called iPod Touch loop makes it evident that the new music player is actually becoming a point-and-shoot digital camera.
The iPod Touch, Nano and Shuffle all come in seven vibrant colours, first time for the Touch. Moreover, the devices, including the iPhone 5 will be bundled with new and re-engineered headphones called the EarPods. For older sets, they are available as standalone accessory for $29.