Amazon’s new 7-inch Kindle Fire HD is out for the same prime as the original Kindle Fire. At $199 the new tablet offers a faster processor, updated operating system and denser display with HD resolution. Alongside the launch of the 7 incher, Amazon also introduced the premium versions, 8.9-inch Fires, of the tablets.

The 8.9-inch version are mainly divided into two models, WiFi only and 4G LTE. The former starts at $299 for 16 GB and the latter starts at $499 at the same storage. The new models are of great interest to those who have been craving bigger tablets from Amazon with a faster processor. The company has targeted two opposing products this time.

Apple is running a hot streak in the market with the colossal success of the new iPad, while Google also took a stab at tablet market with its own device called Nexus 7, priced at $199. Amazon’s 7-inch Fire takes on Nexus 7 with more or less the same features while 8.9-inch version is aiming at iPad’s market share.

Amazon has been great at attracting public to its products with massively reduced prices. Its ecosystem is the most comprehensive and with Amazon Prime it is the most affordable as well. With a catalogue of millions of books available online, the largest retailer is thriving to be the best seller of tablets.

At the same time it also has cheaper tablets. Amazon was the first to release a 7-inch slate with a dirt-low price of $199. Its e-reader asks for even lesser price at $79, now $59. The 8.9-inch WiFi only is a great alternative to iPad in terms of sheer size and its price is also attractive at $299. However, it is still assured whether it churns the same level of performance like the Apple product.

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