FTC backs Google to continue expansion

Google are expanding their dominance in the search engine market, unwilling to eliminate competition but to improve their services. This is the conclusion of the Federal Office of U.S. Trade (FTC) after 20 months of investigation
into whether Google skews competition results.

The American firm wants to improve their search results and user experience and have a desire to prevent competition, said commission chairman Jon Leibowitz, who drew the distinction between markets and dominate it unfairly.

The FTC’s decision clears the way for Google to continue to add features that have helped to overcome Yahoo and successive attempts to Microsoft (now Bing) to seize a market that moves in advertising 50 000 million annually in
the U.S.

Google, which makes money by selling advertising alongside search results, captures 76% of the search market in the U.S., while Bing is less than 10% and Yahoo falls to 6%. And in the rest of the world, especially in Europe, is
still more his domain.

"Some companies or people may think that the agency should do more because they are locked in combat with Google worldwide. They mistakenly think that criticism was going to influence the outcome." Leibowitz, in his press conference
yesterday in Washington, was quoted as saying 

Apart from upsetting the e-commerce sector FairSearch clustered around, there have been dissenting voices.

"It is disappointing that the FTC rely on voluntary commitments and simple Google to stop certain practices that most of the commissioners are hindering innovation," said Democrat Patrick Leahy, chairman of the Senate Judiciary
Committee.

Consumer Watchdog, another group of consumer protection, asked the Justice Department to investigate "monopolistic behaviour in the Google search results" following the announcement of the FTC.

"Google clearly skews search results to favour its own products and services. The FTC has backed Google". The company’s director John Simpson said.

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Posted by Farasat Ali on Jan 4 2013. Filed under Sci-Tech. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry