Google is not responsible for the content of the advertisements. Google is not a publisher. Google is only a transmitter. This has been ruled by the High Court of Australia after six years of legal course after the technology giants
were accused of misleading conduct charge because of its sponsored links.
The Australian court’s decision may be key to similar lawsuits in courts around the world about the advertising content that are published in the form.
"Google is a worldwide business. This sentence is something like a top and add some clarity to the industry," said the president of the Association of Internet Industry in Australia, Peter Lee, the agency Reuters.
The ruling has put an end to a six-year legal battle between Google and the consumer watchdog of Australia, the Australian Competition and Consumer Commission (ACCC), which accused Google of engaging in conduct misleading paying
The ACCC based its action on search results, 2006 and 2007, when the search for Honda Australia showed a paid advertisement by a competitor, carsales. The ACCC considered that the ads were misleading because Carsales suggested
was linked to Honda Motor.
In response, Google argued that it was not responsible for the ads, as it was only the communication path to the advertiser.
The five judges of the High Court of Australia have now ruled in favour of Google, overturning a ruling by the Federal Court. The trial court had ordered Google to create a program to ensure that paid ads in search engine were
misleading. The five judges have now claimed the company is not responsible for the posts in the links.
"The ACCC has taken this procedure to clarify the law on advertising practices in the Internet age," said the chairman of the ACCC, Rod Sims.