Karachi, May 28, 2013: Syntax Communications, one of Pakistan’s leading PR agencies, has entered into an exclusive affiliate relationship with Edelman, the world’s largest public relations firm. With this exclusive affiliation, Syntax Communications has become the sole representative of Edelman in Pakistan. Through the partnership, Syntax Communications aims to take public relations to the next level in Pakistan by introducing international best practices and the creativity that Edelman is known for.

Mr. Ali Mandviwalla, COO of Synergy Group, the holding company for Syntax Communications, said, “The alliance between Syntax Communications and Edelman is a strategic partnership that will have a long-term impact on PR in Pakistan and the way it is perceived. An international alliance with the world’s top-ranked communications firm will allow Syntax Communications to achieve the highest standard of excellence in communications services. Our affiliation with Edelman is a stepping stone that will better equip us to deliver exceptional PR services to our valuable clients”.

Robert Holdheim, Managing Director of Edelman India said, “Syntax Communications is yet another important addition to our South Asia network. With this exclusive affiliation, we are strongly placed to undertake high quality, cross border programmes that address our clients’ regional business objectives. We look forward to a great partnership.”

The partnership is expected to bring the highest PR industry standards to the market and a greater variety of resources so that Syntax Communications will become a game changer for the industry.


About Syntax Communications:

Syntax Communications is a part of Synergy Group and was established in 2004 as an independent Strategic Communications company. We have a professional team, well rounded in all aspects of PR, marketing and advertising with definitive expertise in their respective disciplines constantly creating and thinking of opportunities to add value to our client’s corporate equity. We enjoy an edge over other communications firms in terms of quality of human resources and strategic thinking! Over the past six years our track record includes providing comprehensive PR services to leading global as well as local brands and corporations in Pakistan.


About Edelman:

Edelman is the world’s largest public relations firm, with 67 offices and more than 4,800 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Age’s top-ranked PR firm of the decade in 2009 and one of its “A-List Agencies” in both 2010 and 2011; Adweek’s “2011 PR Agency of the Year;” PRWeek’s “2011 Large PR Agency of the Year;” and The Holmes Report’s “2011 Global Agency of the Year” and its 2012 “Digital Agency of the Year.” Edelman was named one of the “Best Places to Work” by Advertising Age in 2010 and 2012 and among Glassdoor’s top ten “Best Places to Work” in 2011 and 2012. Edelman owns specialty firms Edelman Berland (research), Blue (advertising), BioScience Communications (medical communications), and agencies Edelman Significa (Brazil), and Pegasus (China).