Kuala Lumpur, 27th November 2013- The 7th edition of International Trade Malaysia (INTRADE) started here in the Malaysian capital today (Tuesday) with businessmen and entrepreneurs from Pakistan and 18 other countries, including the host Malaysia, showcasing a variety of products at the three-day event.

The event was inaugurated by Minister of International Trade and Industry Malaysia, HE Dato’ Sri Mustapa Bin Mohamed who in his welcome address hailed the participation of companies from various countries. He particularly singled out Sadui Arabia, Japan, Pakistan and India for participating in the event in a big way by sending large delegations.

Later, Dato’ Sri Mustapa Bin Mohamed visited among others the Pakistani pavilion where he was welcomed by High Commissioner for Pakistan to Malaysia Mr. Shahid Kiani who showed him different stalls at the Pakistani pavilion. The Minister appreciated the broad range and high-quality products from Pakistan, particularly the Pakistani carpets, textiles and the finely-made furniture. On the occasion, the High Commissioner also gifted Dato’ Sri Mustapa Bin Mohamed a rug as well as some fine-quality marble items.

The Pakistani delegation is participating in the event under the joint aegis of Trade Development Authority of Pakistan and the High Commission for Pakistan in Malaysia comprises business leaders and representatives from Seherish Manufacturing, Star Fabrics, Wyne Oriental Traders, Abee Rugs, Candyland Marketing, Carpet Inn and Shairose Exclusive Outfits.

This year’s Intrade is focusing on four key clusters, including building materials, electrical & electronics and information & communication technology, manufacturing support and lifestyle. Pakistani companies are exhibiting under the rubric of lifestyle. An information counter would also be set up at the venue by the Pakistan Mission in Kuala Lumpur to provide facilitation to the participating Pakistani companies.

Earlier, High Commissioner Mr. Shahid Kiani welcomed the participation of the Pakistani delegation in the Intrade, saying the event was a good opportunity for enhancing trade and investment flows of products and services between Pakistan and Malaysia. “Given the fact that both Pakistan and Malaysia are signatories to Free Trade Agreement, the event should be leveraged to the maximum by businessmen and traders from both countries to enhance bilateral trade and maximize business collaborations,” he said.

He said the participation of Pakistani companies in the INTRADE 2013 would also provide them international exposure and an ideal platform to launch and market their products and services besides exploring new markets on a global level. “Our companies should use the event to develop key business alliances, strategically position and grow their businesses and raise their companies’ profiles in the international market,” he said.

It may be added that INTRADE is the Malaysian counterpart of Expo Pakistan. A delegation comprising over 100 businessmen and entrepreneurs from Malaysia, including a business delegation from INTRADE, also attended the Expo Pakistan held in Karachi two months ago. “A return visit by the Pakistani traders and businessmen under the banner of Trade Development Authority of Pakistan reflects on the significance we attach to enhancing bilateral ties in the field of trade and commerce with Malaysia,” added Mr. Shahid.