Careem is now hiring female drivers!
Wednesday, December 7th, 2016 5:07:50 by fatimaarshad
In a rare initiative, taxi-hailing service Careem has started hiring female drivers and chances are that you might be picked up by a female chauffeur on your next Careem ride.
These female drivers will be hired on the same basis as their male counterparts and they will pick up both male and female customers. So far it is not clear whether the preference for a male or female driver could be specified while booking a ride.
“We want to give women the same opportunities and the same chance that men have of leveraging our platform to generate healthy income,” said Careem’s Pakistan General Manager Ahmed Usman.
Usman further elaborated that so far seven female drivers had qualified to join the fleet, but that applications are still open and he is hoping that more women will follow suit.
In a country where women account for only 22 percent of the workforce, this rare move surely puts a positive mark on the company’s credentials. Working in Careem will provide women who don’t have formal education to earn a respectable living.
Zahra Ali, 30, heard about Careem from a friend and thought it would be an ‘honourable’ way to support her two children, who she is raising alone since the death of her husband two years ago.
Ali just had enough money to buy a car but till now, she did not know how to put that to use. When she heard about Careem a few months back, she applied for the position of a driver but at that time she was told that the company was not hiring female drivers. Then Careem called back saying that the slots are now open for female drivers as well.
Careem operates in the Middle East, North Africa and Pakistan and has a larger market share than its rival Uber. In Pakistan its services are present in Lahore, Karachi and Islamabad.
Short URL: https://www.newspakistan.pk/?p=54215
Posted by fatimaarshad
on Dec 7 2016. Filed under Pakistan.
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