It appears that Pakistani singer Atif Aslam is in no mood to promote his latest song for an upcoming Bollywood movie after a ban was placed on Pakistani artists to perform in India.

It has been learnt that Aslam has been repeatedly turning down requests to promote his latest song Sehmi Hai Dhadkan which is for an upcoming Bollywood movie called Daas Dev, which is set to hit the screens in late March.

The producer of the movie, Sanjeev Kumar is pretty upset that Atif Aslam is not heeding to requests for the promotion of the song.

“Atif said he will do it, but it hasn’t been done. I’m not sure why he isn’t taking part in the activity, but, as a producer, I see that work promised hasn’t been executed,” Kumar said in a statement.

Sehmi Hai Dhadkan is the first song from the movie which was released on February 22. The movie, which is Sudhir Mishra’s latest production, is a contemporary take on Sarat Chandra Chattopadhyay’s novel called Devdas.

This is not the first time that Pakistani artists have come under fire for performing in India, but lately, more and more people are publically speaking about it.

Earlier this month, politician Babul Supriyo had asked for a ban on Pakistani artistes working in the Hindi film industry. He had also objected to the inclusion of Pakistan singer Rahat Fateh Ali Khan’s voice in the film Welcome To New York.

To this, Kumar said, “Normally, such statements are made by fringe groups. When a minister says it, it leaves an impact on more people. But we needed Atif for this song. He has 20 million followers on social media. Imagine the kind of traction we would have got had he promoted it.”

Daas Dev stars Richa Chadha, Aditi Rao Hydari and Rahul Bhat. It is scheduled to hit the screens on March 23.