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Asma Rafique
Joined on: Nov 30, -0001 Published stories: 113

Articles By Asma Rafique

A Research on Franchisor – Franchisee Relationship

A franchisor – franchisee relationship is equivalent to the husband -wife relationship where the franchisors make every effort to establish a “honeymoon” relationship in the company of an innocent, accommodating, noble, faithful and loyal Franchisee. Such interdependency attributes are centered on trust, commitment, mutual respect, ability to work together, communication and the zeal to accomplish […]

Importance of Sports Marketing in the Modern Era

Importance of Sports Marketing in the Modern Era INTRODUTION Marketing through sport is a concept that emerged in the 1980s and showed a significant growth over last two decades. Sport marketing has been a significant factor in boosting up the sports industry. With the passage of time, considerable growth has been observed in the field […]

Bahria University Wins Annual Sports Meet at EME College of NUST

Bahria University Wins Annual Sports Meet at EME College of NUST Bahrians won 10 of the total 14 events to capture overall fixture’s trophy of the Annual Sports Meet at the E&ME College of NUST last weekend. It was a tri fixture between Bahria University, H12 Campus of NUST and the hosts E&ME College of […]

NO PPP Prime Minister will write letter to Swiss authorities, claims Gilani

NO PPP Prime Minister will write letter to Swiss authorities, claims Gilani Prime Minister Yusuf Raza Gilani reiterated on Sunday that prime minister from the Pakistan People’s Party (PPP) would ever write a letter to the Swiss bank authorities to reopen corruption cases against the PPP co-chairperson and the President of Pakistan Asif Ali Zardari. […]

Rehamn Malik lambasts PML-N top brass

Rehman Malik lambasts PML-N top brass Minister for Interior Senator Rehman A Malik on Saturday took a dig at the Pakistan Muslim League Nawaz’ top brass claiming the PML-N Chief Mian Mohammad Nawaz Sharif and his family are involved in a money-laundering scam and have illegally shifting approximately 32 million US dollar abroad. While speaking […]

PPP believes in reconciliation and tolerance, reiterates Zardari

PPP believes in reconciliation and tolerance, reiterates Zardari The President of Pakistan and co-chairman of Pakistan People’s Party Asif Ali Zardari said that the incumbent government believes in reconciliation and tolerance, adding that they have extended hand of friendship to all political forces since taking the charge. While addressing the 22nd annual APNS Awards distributing […]

Gilani contempt case: SC to announce verdict tomorrow

Gilani contempt case: SC to announce verdict tomorrow The seven member bench of the supreme court, formed to hear Prime Minister Yusuf Raza Gilani’s contempt of court case, reserved its judgment and has summoned the premier tomorrow, Thursday, April 26, 2012 for announcing the verdict. The seven-member bench of the apex court, headed by Justice […]

Plane crash is a big tragedy like the Siachen incident, PM

Plane crash is a big tragedy like the Siachen incident, PM Expressing grief on the loss of 139 lives in the Bhoja Airline plane crash, the Prime Minister of Pakistan Yusuf Raza Gilani said on Saturday that the plane crash is a big tragedy like the Siachin incident. The Premier revealed that a formal judicial […]

PM Gilani vows to stand by Zardari through thick and thin

PM Gilani vows to stand by Zardari through thick and thin Prime Minister Yusuf Raza Gilani on Thursday vowed to support the President of Pakistan and co-chairman of Pakistan People’s Party, Asif Ali Zardari through “thick and thin”, and declared that he he would not leave the latter in sway at any cost. While addressing […]

Former PML-Q senator Tariq Azeem joins PML-N

Former PML-Q senator Tariq Azeem joins PML-N Former senator Tariq Azeem on Thursday became the latest Pakistan Muslim League – Quaid leader to join Nawaz Sharif’s PML-N . Azeem announced his affiliation with the Pakistan Muslim League – Nawaz before a press conference in Raiwand today. The PML-N president and the former Pakistan Prime Minister […]

Kayani backs evacuation of troops from Siachen

Kayani backs evacuation of troops from Siachen Chief of the Army Staff General Ashfaq Pervaiz Kayani on Wednesday called for the resolution of the Siachen issue saying it is a difficult front for both India and Pakistan, and armies should be pulled out from the area. Emphasising peaceful coexistence with neighbouring countries, especially India, Kayani […]

Federal Cabinet reshuffled

Federal Cabinet reshuffled The Federal  government on Wednesday allotted ministries to newly inducted members of the Federal Cabinet, besides changing the portfolios of some of the sitting ministers. The President of Pakistan, Asif Ali zardari administered oath to five Federal Ministers and 10 Ministers of State separately at a ceremony held in the President House, […]

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