Samsung overhauls Apples in smartphone sales during the third quarter of 2011

Sunday, October 30th, 2011 2:56:44 by

Strategy Analytics have released on Friday, October 28 that Samsung Inc. has surpassed the sales record in the third quarter of 2011, leaving behind its rivals in smartphone technology, Apple Inc., by reaching up to the total 27.8 million smartphone shipments
which makes 24% of smartphone market.

Meanwhile, Apple has made a total of 17.1 million sales which enlists it on the second spot with a total share of 14.6% market share.

With these figures, Samsung Electronic Inc. has surged over Apple as the world’s top smartphone maker, which accounted for a total jump of 44% in shipments. The trend is expected to continue rising in the last quarter of the year 2011, which should put its
rivals on high alert. However, nothing can be ascertained, because with iphone 4S’ release there is a high probability that Apple may snatch back its top position during the last quarter 2011.

Kim Hyun-joong, a fund manager at Midas Asset Management holding Samsung shares, said, "In the handset division, Samsung has no real rival models to challenge its products except for the iPhone 4S. Apple and Samsung will continue to dominate the market in
the fourth quarter."  

This hike in the market trends have been registered after the release of Samsung’s flagship Galaxy line of products which is running on Google’s (GOOG.O) Android software. It was speculated by the analysts that Apple products were not up for sales much in
the third qurter because people were waiting for the release of  iphone 4S.

Therefore, nothing much can be said about who is going to end up topping the hierarchy by the end of the remaining year, because Apple is notching up sales with the release of its latest edition of iphone.

The mobile market is in a constant mode of change where every other mobile company is trying to reach up to the gold standard touch screen introduced by Apple in 2007. Apple’s market is huge and it is hard to get replaced easily, with just a single quarter’s
relegation in profits.   

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