The mobile games market has been the fastest growing market in the industry for the past few years and we take a look at the reasons behind this trend.

Anyone who has an iOS or Android powered device these days will have, at some point, tried playing a game on them. Apple’s iPhone and iPad and nearly every Smartphone has a large number of games on offer on their respective digital distribution platforms.

In fact, the Apple Store made a large percentage of its revenue on the sale of games such as Angry Birds, Cut the Rope, Doodle Jump and Fruit Ninja. At the same time, the iPad had a gem of a game as well, with Infinity Blade winning the critics over and
earning a fair amount of revenue as well.

Also, one has to ask the question as to how the mobile phone games market went on to earn over $1-billion over the course of the previous year. The fact that Rovio’s title, Angry Birds, has been downloaded a total of 1-billion times since its release, may
give some indication.

The fact of the matter is that many games on the mobile phone platform are pick-up-and-play games. This means that they are easy to get into, just challenging enough to master and the level of reward they provide is also addictive.

Take Fruit Ninja for example, all one has to do is swipe his finger across the screen and cut fruit. Simple enough to understand, but have the fruit moving and throw in a few bombs for good measure and one gets a challenge.

Add in power up and high scores and bada bing, players are rewarded for their efforts and this reels them in.

Angry Birds, Cut the Rope and Doodle Jump follow the same principles, whether its launching birds, cutting ropes or titling one’s phone from side to side, getting into the game is easy, but getting out is not as simple.

Such games provide the perfect distraction when on a boring commute or when waiting in line and this almost everyone has at least one title on their phone for just that moment in time when the need for it arises.

 

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