Coco-Cola Hug Machine, free Coke spilling all over the place – Entertainment News

The Coca-Cola beverages company recently came up with a great exciting idea to strike more attention among people. They installed a vending machine in Singapore that would give free cans of Coke in return for hugs….what an attention-grabbing publicity stunt …huh.

This is the first experiment of Coca-Cola that is being tested in Singapore and it is a part of company’s Open Happiness campaign. The main purpose behind this idea is to attract young people in a gesture-based marketing act. The first Hug-machine of the this sort has been placed at the campus of National University of Singapore, which served its purpose and caught the attention of many.

It was a part of company’s marketing plan but they did not use the brand logo on the machine. It showed the words ‘Hug Me’ which were inscribed across its iconic red-and-white logo. The Hug machine produced a great response as students of the Singapore University totally love free Coke.

Following the success of first experiment, the company is set to install more machines in coming days.

In a statement as part of the company’s Open Happiness campaign, Leonardo O’Grady, Coke’s Asia Pacific Director for Sparkling & Activation Platforms, said: ‘Happiness is contagious. The Coca Cola Hug Machine is a simple idea to spread some happiness.

‘Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large.’

Mr O’Grady added: ‘The reaction was amazing – at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs.’

Keep your fingers crossed and get ready for hugs if any of such campaigns open up in Pakistan.

Short URL: https://www.newspakistan.pk/?p=19450

Posted by Irfan Khokhar on Apr 18 2012. Filed under Entertainment. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.