Posts tagged as: psychological

Psychological Pricing, Decimal Points and the Lost Cents!

Psychological Pricing, Decimal Points and the Lost Cents! Psychological pricing is a pricing strategy based on the theory that certain prices have psychological impact. This entails prices that are a little less than the round number, e.g., Rs. 1499 or Rs. 99.95. This pricing strategy is followed because research shows that consumer tend to ignore […]

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