Posts tagged as: third place

Starbucks Coffee manages customer traffic in a unique way at ‘Third Place’ – Part 1

Starbucks Coffee has been running a twisted road and the very tarmac that the company paved the road with is giving it the bumps. Yes, it is their own concept of Starbucks being the ‘Third Place’ is giving them a hard time in managing the foot traffic and accommodating them in the closed and limited […]

Starbucks Coffee manages customer traffic in a unique way at ‘Third Place’ – Part 2

It is not a new concept though. There have been many places in the past that have been a man’s third place, a coffee shop, a bar, a billiard club or a deli for that matter. What Starbucks did was dwell on the deficiency of a centralized and systematic organization of such third places. Free […]

Starbucks Coffee manages customer traffic in a unique way at ‘Third Place’ – Part 3

“Changing the business model from third places to speed lane stops will not change the underlying human psychological need,” said Suzanne Roff, PhD, an industrial psychologist. “The value added to a cup of Starbucks coffee is the safe, unhurried comfortable environment that is not home or the workplace. This has become its brand identification.” If Starbucks […]

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