PC makers Dell have struck a deal with US Trucker company Western Express on cloud-based customer relationship management software deployment in their infrastructure. Dell will develop the system in collaboration with Salesforce.com.

Salesforce.com is a renowned brand name in CRM-based applications. The company provides both online and stand-alone software solutions to its clients for better services and traction of the sales, shipments and marketing campaigns.

Dell on the other hand provides a software application that will be used in integrating Western Express’ data with Salesforce’s CRM application. Both Dell and Salesforce are looking forward to pen down the deal with the trucker company.

“If we know more about our customers, we can service them better and offer the best experience for their needs. CRM software like Salesforce.com along with Dell Boomi helps make Western Express more efficient and allows us to operate smarter and retain customers,” Crissy Welhoelter, general manager and vice president of sales, flatbed division, for Western Express, said in a statement.

The joint CRM solution from Dell and Salesforce will work in coordination to provide customer related services to Western Express that is currently using IBM-based AS400-based computer system. Dell’s app will allow WE to integrate data, gathered and compiled with AS400, with Salesforce.com’s latest CRM program.

Salesforce.com is one of the most progressive software solution providers in the US. It has seen an exponential growth this year due to a number of factors including a strong business model that has helped them retain its customers in dwindling global economy.

On the other hand, should the WE deal go down as planned, it will certainly bode well for Dell, who is trying to reorganize its corporate structure moving to enterprise solutions market.