Research In Motion is in slow motion competing with other players in the smartphone market – Part 1

Tuesday, January 24th, 2012 2:18:23 by

Research In Motion (RIM) made some new progress in revamping its top management to cater to the problems it has been facing for the last two years. Co-CEOs, Mike Lazaridis and Jim Balsillie, will stepped down from their position, making way for Thorsten Heins to the office.

Heins, who has worked at RIM in the capacity of Chief Operations Officer, will now take the reins of the company in the new position and already he has a huge task ahead of him. The company is in a spiral downfall for the last two years since Google and Apple have taken the control of the smartphone industry, the technology that once was RIM’s forte.

The company’s shares in the stock market plummeted 75 percent in 2011 and the trend seems to continue this year because of the dearth of competitive products. Apple and Android rule the contemporary market with a number of devices to address every segment out in the open. In addition, Microsoft is taking big strides to gouge a reasonable share in the market. However, there performance is still underwhelming as compared to the two major players.

The new CEO, after taking over the position, took to the rostrum and announced his big ambitious plans. The company and the investors were expecting some new strategies to make a comeback in the market. However, to everybody’s surprise, Heins was more or less of the same opinion as the ex-bosses.

The new mobile operating system, Blackberry 10 is in the making but the company refuses to accept the fact that the release of a new OS is eminent for the company’s prosperity in the market. Despite all the latest happening, the company still has the plan to release the new OS in the second half of calendar 2012.

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