Research In Motion is in slow motion competing with other players in the smartphone market – Part 2

Tuesday, January 24th, 2012 2:18:13 by

However, in the light of current scenario in the market and the situation of the company, following are a few suggestions that might help please both investors and customers.

1. Hire some new faces to Team-Blackberry

Suffice it to say that investors aren’t terribly impressed that the new CEO of RIM is a company insider. So if Heins is serious about turning the company around, he needs to take some bold steps. And that includes surrounding himself with some outsiders who can bring some fresh, new ideas to the company. Clearly what RIM has been doing isn’t working.

2. Application Development

One of the biggest reasons why Blackberry is ousted off the market is the paucity of applications for the Blackberry OS. Aside from the outlook and lack of touch screen in most of RIM’s handsets, the absence of applications is keeping the customers away from Blackberrys.

Android and iOS have around a million applications between the poles and this fact is one of the strong suits of the operating systems. Even Microsoft has populated its databases of applications to almost 50,000.

3. Rev-up the pace

The release of Blackberry 10, which is scheduled in the latter half of 2012, is one quarter too late in the ultra-competitive market. For the company to sustain the spark in the market, it has to launch the OS as early as the end of first quarter of 2012 or latest by the second quarter.

However, it still remains unpredictable what Android and iPhone bring to the table by that time. iPhone 5 and Ice Cream Sandwich are due in this half and Windows Phone OS is also release it’s the Tango update during this period.

4. Cell Phone Carriers

Once upon a time, Blackberry was the sweat child of AT&T and Verizon. Unfortunately, that time has passed by and iPhone and Android has taken its place.

The carriers these days are a major cog in the machine of a successful smartphone company. Customers tend to purchase phones on subsidized rates, signing contracts with the carriers for the usage of their services.

Although AT&T still has confidence in the company, it needs some attractive offerings from Blackberry to lure customers to the handsets, applications being one of them.

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