HP plans to revamp laptops, ultrabooks and fauxtrabooks for 2012

Thursday, May 10th, 2012 6:22:37 by

Hewlett-Packard has divided its organizational units into two different segments—enterprise and consumer. Latter has recently rolled out a plan to introduce new products ranging from laptops to ultrabooks to fauxtrabooks. This is HP’s plan to keep its rule over the notebook market however, lately it has seen rapid fire of laptops from its competition, in the US and outside.

The new line of gadgets from HP includes some of the more popular product lines like Envy, Folio and Pavilion. The company plans to revamp their designs and dimensions, pump up the processing powers around the new Ivy Bridge processors from Intel and improve the graphics quality.

Its line of ultrabooks might receive the most attention. The likes of Envy and Folio are already running a hot streak in the market and the inclusion of new processors will certainly beef up the performance in terms of efficiency and battery life.

Apple has been giving HP the hardest time both in the categories of ultrabooks and tablets. Macbook Air and iPad are still selling like hot cakes and there seems to be no stopping to it. However, the new Ivy Bridge is expected to help HP in the cause. Moreover, HP might get further assistance from Intel in the form of the new system-on-a-chip (SoC) in the tablet division.

The upbeat for HP in this regard is that its products start with a price tag for ultrabooks at $749. An AMD sleekbook hits $599. Those price points will appeal to most corporate types.

Today, the Bring Your Own Device (BYOD) culture is catching root in the corporate sector. The employers are not willing to change the old Windows XP-based laptops, because they still work, but they are slow for the contemporary time.

These prices might be able to lure these corporations to purchase new laptops and ultrabooks for that matter. Moreover, these devices are also affordable to employees to own one for themselves.

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2 Comments for “HP plans to revamp laptops, ultrabooks and fauxtrabooks for 2012”

  1. Robr

    Isn’t Intel breaking antitrust law (again) by paying hundreds of millions to all these Ultrabook makers to ensure that they don’t use AMD processors in their higher margin systems?

    And too bad customers don’t know that AMD graphics are years ahead of Intel’s craphics!

  2. Usman Khalid

    Dear Robr,
    Intel is not forcing PC makers to purchase their chipsets. In fact, the company has stricken the rules to earn the Ultrabook label. Every PC maker including HP are purchasing Intel’s Ivy Bridge processors because they are better then the previous iterations and this has not only been proven on paper but series of rigorous tests have proven their claims. Moreover, due to size constraints these PC manufacturers could not include a high-end graphics cards in ultrabooks and fauxtrabooks. The new HD4000 is a better choice for mid-range gaming and graphics-intensive software. This makes the new processor line from Intel a better choice for these PC makers. There has been no incident of lobbying in my knowledge.

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