Apple loses the top-seller spot to Korean competitor Samsung

Thursday, September 6th, 2012 4:41:12 by

With the official invitation of a September 12 event officially out of Cupertino headquarters, Apple is again the centrepiece for the media. The company is expected to release the new iPhone at the event. However, one thing is not going to Apple way, the sales figures.

According to Canaccord Genuity, a research firm, the sales of iPhone have declined in past two months. The main reason for low sales is the upcoming new handset, according to the company. Apple’s biggest rival Samsung has taken the lead in sales in the US. According to a report from Canaccord, Samsung claimed the top spot in US smartphone sales in August, first time since the launch of iPhone 4S in October last year.

The Korean company has been running a rough patch for the last one month since San Jose-based district court proceedings started on the Apple patents infringement case. On August 26, Samsung was found guilty on six of the seven charges of patent infringements. It was handed down a $1.05 Billion fine for violation on intellectual property owned by Apple.

Apple is still seeking a ban on eight Samsung handsets. The final verdict will be promulgated by the presiding federal judge Lucy Koh on September 20.

Samsung’s stay on the top spot is however, temporary, according to Canaccord analyst Michael Walkley. After the new iPhone, dubbed the iPhone 5, is released, the Cupertino-based technology giant will reclaim the first position as it has in the past.

“We anticipate an LTE iPhone 5 with a new hardware form factor will result in record iPhone sales and result in Apple reclaiming top share in the U.S. market,” Walkley said.

Low sales have been seen as a trend in the five-year iPhone history. Near the release of the next-gen phone, the sales slow to snail’s pace because most customers hold their buying decisions until the official release.

After the word on invitation got out, AAPL shares jumped 1 percent to $670 on Tuesday. The stock reached an all time high of $680 in August after the nine-man jury release the verdict in Apple’s favour.

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