Amazon integrates Dolby audio product for the first time in a tablet

Tuesday, September 11th, 2012 2:09:01 by

Tablets have improved substantially in video qualities with HD video support up to 1080p. Cameras have received reinforcements with full HD quality capturing, so has the screen resolution improved with Retina Displays and HD resolutions. What has been ignored is the audio. Dolby took a swing at the audio quality in slates and Amazon Kindle Fire HD series is the first to come up.

The new Kindle Fire HD tablets, 7-inch, 8.9-inch WiFi and 4G LTE, are equipped with Dolby’s newest product, Dolby Digital Plus. The product is a software and enhances the quality to certain good levels that make a huge difference.

The company has been pitching the software to tablet makers for some time now but all of them have been busy in producing good quality videos. The San Francisco-based company used an Android-based Samsung tablet to show case the product. Amazon bought it and integrated it in the HD models.

“People are saying, ‘I’ve got great screen resolution, but why is the audio so bad?'” said Mary Anderson, senior director of marketing at Dolby. “We’ve done the video thing. The other piece of the pie is audio.”

The audio quality is now exceptionally better than the likes of Apple’s iPad, Google’s Nexus 7 and Asus’ Transformer series, all the big players in the market. And the best part of all this is that it is all software that tweaks the settings to get a good quality.

“It’s very impressive,” said Tim Bajarin, an analyst with Creative Strategies. “It will make sound or audio the next battlefront in tablets. All the tablets on the market now have inferior audio and part of it’s because there’s only so much you can do in a small space with speakers. What’s interesting about what Dolby did is they did all of this with software.”

The Kindle Fire HD 7-inch is slated to hit the market on September 14 while the big brothers arrive later in November. The final verdict will be the customers’ but both Amazon and Dolby are hopeful that the views will be good.

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