Google and Apple on fast track in capturing consumer market, says report

Thursday, October 4th, 2012 4:56:28 by

Google and Apple are giving other smartphone makers a run for their lives by gouging out their market shares. A latest report suggests that Apple is growing faster than even Google in capturing mobile phone market. Google remains second in terms of growth.

The report from research firm ComScore says that Google’s Android operating system is still the market leader in the US with a 52.6 percent share but its growth has been slow in three 3-month periods observed. In the three months ended May 31, Android’s market share was 50.9 percent. It reached 52.2 percent in the three months ended July 31. In the three-month period ended August 31, its share rose to 52.6 percent.

On the other hand, Apple was up at 34.3 percent from 31.9 percent in the May period. Therefore, in terms of growth Apple outpaced Google.

The most interesting thing to note in this regard is that Apple’s share was growing in the midst of period that is taken for slow sales of the main iOS device, iPhone. Users held their hands on a new purchase because of the then-expected release of iPhone 5. The new smartphone was launched on September 12 and released on 21st of the same month.

One research firm even dethroned iPhone 4S—the latest Apple phone at the time—as the best smartphone in the market. The title was given to Samsung Galaxy SIII, the latest Android-based phone from the Korean manufacturer.

The odds might still be in Android’s and thereafter Samsung’s favour but iPhone 5 has paved the path for Apple’s lead again. Statistics including September will show the current market situation.

Both Apple and Google grab 86.9 percent of the market, while leftover belongs to the likes of Research in Motion (8.3%), Microsoft (3.6%) and Symbian (0.7%).

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