Posts tagged as: 3ality

3ality takes to the silver screen in Amazing Spider-Man and Prometheus for the first time – Part 1

Releases of The Hobbit and The Great Gatsby will be the major flicks using the new 3D equipment in motion pictures The third dimension in movies has made way on regular basis in the last half a decade. 3D visual screening is not a new concept in motion pictures; the technology has its fingerprint presence […]

3ality takes to the silver screen in Amazing Spider-Man and Prometheus for the first time – Part 2

Steve Schklair, CEO of 3ality, said that 3D films can use about 4 percent of the screen’s width for its depth, with 2 percent providing a decent effect. Most live-action films now shoot at a depth of about a half percent, which barely registers with viewers. Following that is the corporate greed that forces cinema […]

3ality takes to the silver screen in Amazing Spider-Man and Prometheus for the first time – Part 3

3ality is not an innovation but the evolution of the current technology, integrating the two cameras together to produce a coherent motion picture in a normal 2D budget. The major benefit of the new equipment is that it can shoot the movie in 3D on the schedule of a 2D movie. Schklair recalled that the […]

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