Microsoft is expanding its human resource pool by a thousand more employees in China to increase the product services it offers in the region. Due to the briskly expanding consumer market in China, the Seattle-based company has decided to increase the workforce in research and development, and customer services.

China is the fastest growing mobile communications market, a number of research firms have confirmed it. According to a certain survey, its smartphone market will surpass the US market in terms of users and data volume by the end of 2012. In the light of growing demand MSFT has finalized to increase workforce to 5,500 by the end of next year.

Microsoft has a lot riding on its new mobile operating system called Windows Phone 8 that strongly resembles the new Windows 8 targeted at PCs and tablets; both OSes have the same kernel and are compatible on various fronts.

Launched in late-July, WP8 has become a viable option for new smartphone customers after a series of events. However, the upgrades in the new version are also compelling aspects for the marketing pitch.

For starters, the new WP8 is compatible with dual-core processors and runs double the speed of its predecessor, Windows Phone 7.5 Mango. The single-core functions of the Windows Phone-based devices were also very contenting but dual-core has oomph from marketing perspective.

Moreover, it is compatible with Windows 8 and any W8 app can be run on WP8 platform. It now has support for near-field communications (NFC) as well.

There are a number of WP8 handsets coming in the third and fourth quarter of 2012 and China being largest consumer market demands the company’s attention at the fullest. Microsoft said that most of the hiring will take place in the R&D department. In addition, the large cloud computer centre planned to be installed in Shanghai will employ 600 extra.

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