Windows Phone 7: The future is in the hands of Nokia and HTC – Part 1

Monday, February 6th, 2012 3:10:22 by

Microsoft Corporation’s mobile operating software, Windows Phone 7, has the potential of going places. It is flamboyant and light weight at the same time. It requires less-expensive hardware, single-core processors at tops and RAM in MBs. Therefore, the overall expense of handset has a medium effect on the wallet at best.

However, the market is not yet ready to accept WP 7, though the software is the pioneer of smartphone category. As of yet, the market is mainly reigned by Apple with its iOS and Google with its Android OS.

Apple have had a historic quarter, Android devices have the lion’s share of the market, so where now for Windows Phone?

Let’s be honest here, Microsoft will not go gently into the good night of the smartphone wars. Windows Phone is going to get a lot of attention during 2012, and the Redmond company (along with their hardware partners) are going to be pushing hard at every step of the way. So what are the goals they can measure their progress against?

First up will be the March launch on AT&T in America of the two darlings from CES, the HTC Titan 2 and the Nokia Lumia 900. Arguably the Lumia is the more important of the two, with Nokia committing their smartphone line to run Windows Phone, but both Microsoft and AT&T will want to see a successful HTC handset as well to prove the benefits of Windows Phone as a platform, and not something dominated by Nokia. Expect promotions, bonuses, and incentives to help this – and lots of press and media over the sales figures.

Pushing hard and building the developer story needs to continue. Even though the Marketplace is building up and is approaching 70,000 submitted applications, there is some way to go before consumers can be confident in their minds of finding the application they want for their Windows Phone. Building that up will also help the sales staff on the ground.

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