Apple leads the podium with biggest tablet market share, a recent report says

Saturday, August 4th, 2012 5:39:41 by

Apple still reigns over the tablet market even in the presence of big conglomerates like Samsung and Amazon. The second calendar quarter earnings report from IDC ranks Apple at the top with Samsung and Amazon following in second and third position, respectively.

The Taiwanese companies Asus and Acer are at 4th and 5th position.

According to the report, Apple is still the major supplier of the tablets to the consumers. The Cupertino-based company had 68.2% of the worldwide tablet market in Q2, up from 61.5% in Q2 2011.

“Apple built upon its strong March iPad launch and ended the quarter with its best-ever shipment total for the iPad, outrunning even the impressive shipment record it set in the fourth quarter of last year,” Tom Mainelli, IDC’s research director for mobile connected devices, said in the firm’s release.

“While iPad shipment totals are beginning to slow a bit in mature markets where the device saw early traction, growth in other regions is clearly more than making up the difference,” he said.

The margin is very wide between Apple Samsung, much less Amazon. Samsung held about 9.6 percent of the market in second quarter. The share however, is a happy sign for the company as it shows increase in sales. In the same year-ago quarter Samsung had 7.3 percent of the market.

Amazon has been fluctuating in the market. It sold almost 5 million units in the first week of sales. The Q4 sales had surged to 16.5 percent. Now it has slipped to single figures. The Q2 2012 sales recorded Amazon’s 5 percent market share. The company now sells Kindle and Kindle Fire solely in the US.

Amazon is expected to receive a huge blow in Q3 as Google Nexus 7 effect starts to kick in. The search engine launched a new 7 incher last month priced at $199, the same price Amazon sells its Kindle Fire. The Nexus 7 is a marvel of technology coupled with price. Its quad-core processor and 16 core GPU are a steal in $199.

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