HP sees enterprise sector as the target market for upcoming Windows 8 tablets

Friday, September 28th, 2012 4:37:00 by

Hewlett-Packard has been in the PC business for as long as one can remember but the wave of tablets has hampered its profitability in the industry. Its recent efforts of a turnaround have not panned out and now the company is attempting to have a take at the tablet market, again.

HP is one of the first few tech companies to launch their tablets in the 90s and early 2000s. The company is still making so-called tablet computers will Microsoft’s Windows 7 operating system but they are grabbed lesser attention.

The contemporary tablet market is dominated by Apple, stating the obvious. The new wave of tablets offers capacitive touch-screens, light operating systems, hundreds of thousands of apps and very thin and light designs.

HP recently announced that it has plans to produce Windows 8-based tablets, joining the huge group of PC-makers that are trying to tap the grey area in the tablet market.

HP has been the most prominent figure in PC industry and has always targeted both consumer and enterprise markets. However, the latter has been very profitable to them. The tablet market is segregated on the same lines.

The iPad is omnipresent in the consumer market, but the business tablet market is still up for grabs, says Neil Mawston, an analyst for research firm Strategy Analytics.

“There isn’t any single vendor that has cracked the enterprise market,” Mawston said

Where consumer market has a ubiquitous iPad presence, the enterprise market still remains unexplored. HP’s main target is to pitch their tablet products to the corporate sector.

The focus on business users with new tablets will be marked by “strong security, manageability and durability,” Marlene Somsak, an HP spokeswoman, said via email.

If this stunt pans out, tablets might become HP’s most profitable business for a satisfyingly longer period.

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