Global interest in Bollywood

Global interest in Bollywood has been further increased by the success of films like Shah Rukh Khan’s Kabhi Alvida Na Kehna and My Name is Khan and, Aamir Khan’s 3 Idiots in markets such as Taiwan, France, Egypt, Syria, Lebanon, Korea, Germany, Jordan, Poland, Malaysia, China and Belgium.

The foreign country market for Indian films is growing and is likely to enhance by about 20 percent in the upcoming five years, according to global, Indian buyers and sales agents.

According to the latest PricewaterhouseCoopers (PwC) report on the Indian entertainment sector, the Indian film industry clocked global box office revenues of Rs 770 crore in 2010 and this is estimated to go up to Rs. 1,250 crore by 2015, a compounded yearly growth rate of 10.2 percent per annum.

Indian Film industry veterans said that ten years ago the overseas market for Indian films was just about 3 to 5 percent of Bollywood’s complete dramatic trade.

The top Entertainment has gets titles like Amol Gupte’s Stanley ka Dabba and Sanjay Leela Bhansali’s Guzaarish. The company plans to release atleast 200 prints of Guzaarish in the Korean region.

Eugene Kim of Showbiz, South Korean company adds, “Before Black and 3 Idiots released in my country, we had no idea about Indian cinema. But now we are looking for films with potential to release in South Korea. The next big Hindi film to be released in South Korea is going to be SRK’s RA.One.”

Indian movie Kites of Rakesh Roshan was a big success in Latin America. David Jourdan, who is a senior vice president-International Sales, at US theatrical distributor IM Global stated, “Kites did better than usual in Latin America region. It captured 70 markets as against the usual 30 markets that generally Indian films capture.”

The Mumbai Film Mart is a cooperative proposal by the industry and for the industry in the film capital of India, which produces more films than any other country in the world.

Indian film buyers like UTV and PVR have come forward to buy international films. The industry plan for the 2012 year would be to involve more countries, as they want people who are willing to support Indian films.


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